A Pune property firm with one promise: tell buyers what’s wrong before they book. We built the brand, the website, the CRM and an Android app around that promise, so that every listing shows its own checks.
Pune flat listings quote marketed area instead of carpet area and a price without stamp duty or GST. They also give the builder’s possession date, not the one on the MahaRERA register. Buyers usually find this out at the booking table.
Housing Corner checks all of it first. Our job was to make that checking easy to see: on every card, every project page and every post, on the website and in the app.
A new wordmark, with Housing in heavy type and Corner in a light italic, and a deep green and lime palette. Lime is only ever the brand colour; a checked figure is shown in green, and one to watch in amber. The kit includes social covers, Instagram posts and stories for every project, business cards, a letterhead and a flyer.
Every listing puts the builder’s brochure next to what we found on the MahaRERA register: carpet area, all-in price and possession date. A “Verified 21d ago” badge tells buyers how fresh the check is. When the dates don’t match, buyers see it in amber before they book.
Each project gets a neighbourhood map with nearby schools, hospitals, IT parks and stations, each with a distance and drive time, plus a commute check. A home loan calculator turns any flat into a monthly EMI and the cash needed up front.
Buyers choose a day and a free slot, and their number is checked by SMS code first. Each booking lands in a CRM we built for the team, with leads, a pipeline board, contacts, tasks and site visits by day. Visits are confirmed and followed up on WhatsApp, and there are no call buttons, by design.
An Android app built from the same listings, guides and calculator as the site. It adds saved homes that sync, push alerts when a check changes, visit reminders and offline reading. It updates over the air from our own server, so fixes reach phones the same day.
“We do the checking. You decide.”
HousingCorner’s promise to buyersNext up: the app on Google Play, an iPhone version, and more projects as they pass the checks. We’re tracking enquiries and site visits month by month, and we’ll publish the real numbers here.